Well, it was a long, cruel winter. But we’re back!
Speaking of long and cruel—for a lot of us in adland, the procurement process can feel like a long, cold winter night after the warm fireside singalong of a new business win.
But it doesn’t have to be that way.
Procurement can be an ally—if you take the time to understand their role at the client, what the discipline values and the language they use to communicate their needs.
In an effort to foster greater client-agency understanding, we hosted David Stowe on the podcast this month. Dave’s an experienced, senior procurement leader, and he did a great job breaking down exactly how procurement thinks, what they’re looking for, and how best to work together with them.
So pull up a chair, put on your headphones, and listen to Dave: Hopefully, it’ll start you on the road to more effective encounters with this vital—but often misunderstood—department.
